If every client says yes immediately, your prices are too low.

The value ladder

Price on the outcome, not the hours. A KES 75,000 strategy that unlocks KES 1M in revenue is cheap.

Make paying easy

Offer M-Pesa and card. Friction at checkout costs you sales you already earned.

  1. State the price with confidence
  2. Anchor against the result
  3. Remove payment friction

That's it. Raise your rates this week.