People don't fall in love with logos — they fall in love with stories.
Start with the why
Your brand story is the reason you exist beyond making money. When you lead with it, the right people lean in.
Make it specific
Vague stories are forgettable. Specific ones travel:
- Name the problem you solve
- Show the person you solve it for
- Be honest about the journey
The brands that win in Nairobi aren't the loudest — they're the clearest.
Start there, and the logo becomes a detail, not the point.