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Beginner
Strategy 6 lessons · 31 min
Brand Storytelling for Founders
Craft a brand story that wins attention and trust.
with TPN Collective, Brand Strategist
What you'll learn
- Define your brand narrative
- Find your authentic voice
- Position against competitors
- Turn story into content
About this course
Your brand is the story people tell about you when you're not in the room.
In this course you'll define your narrative, voice and positioning, then turn them into content that converts.
In this course you'll define your narrative, voice and positioning, then turn them into content that converts.
Curriculum
Welcome
2 lessons- Welcome to the course Preview 1:35
- How to get the most from this course 2:00
Foundations
2 lessons- What a brand story really is Preview 6:00
- Finding your core message 7:00
Putting it to work
2 lessons- From story to content calendar 9:00
- Your brand story canvas 5:00